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A Roadmap to Success: What Indie Authors Should Focus On | by Linda Herron

Updated: May 21, 2023

Being an indie author means being a creative writer and a strategic thinker. It requires vast industry knowledge, marketing tactics, and hard work. With digital publishing taking over the world, there are now more opportunities than ever for indie authors to share their stories. You can write whatever you want, that is the best part. You get to keep all your royalties. So, what should indie authors focus on to make the most of their writing career? Read on to find out.

Quality of Writing Over Quantity

As an indie author, you can write at your own pace without any external deadlines. However, it is essential to focus on the quality of writing over quantity. Don't rush to publish every piece you write without revising and editing it. Keep improving your craft through workshops, courses, and reading industry-relevant books. Every reader wants a good story; if you deliver that with well-crafted writing, word-of-mouth reviews will do wonders for your book sales.

Embrace the Power of Online Platforms

In this digital age, it is essential to have an online presence. Create a website, a blog, or be active on social media platforms to interact with your readers. Use these platforms to build your brand, engage with your audience, and promote your books. With the world at your fingertips, take advantage of online marketing strategies such as email marketing, book trailers, free excerpts, and author interviews.

Professionalism and Branding

When self-publishing, it's easy to blur between hobby writing and professional writing. However, it's essential to maintain a professional attitude and approach as an indie author. Be prompt in communicating with editors, designers, and marketing professionals who help you publish your book. Don't be afraid to invest in professional editing, proofreading, and book cover design. Remember that your brand is your identity, and creating a consistent and recognizable image through cover designs, social media branding, and your writing style is essential.

Niche Market vs. General Market

One important decision indie authors must consider is whether to target a niche market or a general market. Indie authors can tap into smaller, more specific genres that traditional publishers often overlook. Focus on a niche audience; create a presence in relevant online communities, participate in book clubs, and build relationships. On the other hand, targeting a general readership can help you reach a wider audience while compromising on your Author brand. Decide which approach suits your storytelling, and invest your time and efforts accordingly.

Collaboration and Networking

Writing can be a solitary endeavor, but that doesn't mean you have to work alone. Connect with other Indie authors, critique partners, book bloggers, and other professionals with experience in the publishing industry. Collaborate with other authors to co-write anthologies or share marketing costs to participate in book fairs and conferences. Networking will help you gain exposure in the industry, learn new skills, and create lifelong friends.

Being an indie author is not a linear journey; it requires effort, persistence, and hard work. Remember to focus on writing quality content, building your brand, investing in professionalism, and creating a community around your work. Remember to embrace the joys of writing and the infinite possibilities of digital publishing. There will be setbacks and slow progress, but your journey as an indie author will be rewarding and fulfilling with determination, dedication, and support. So, keep pursuing your passion, and you will undoubtedly reach success.


By Linda Herron

American Author

Children's Book Series


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