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Rebranding Children's Book Series | by Linda Herron

Updated: May 21, 2023

Twins Mac & Madi Rebranding!

We’re thrilled to unveil our refreshed brand identity. The updates are very important to these children's books. While this may not be as significant right away, the titles have changed by adding Twins before all titles. In the past six months, we have poured our hearts and souls into creating these changes to create many more stories in a more unified and branding way. These twin stories depict experiences that all twins, parents of twins, families of twins, teachers, and social workers can experience from the eyes of an identical twin.

I’m not sure there is ever a good time to rebrand, but ahead of another new release is the best time to get it done. So, I began the long process of rebranding Twins Mac and Madi books.

I started with an analysis of what I needed to tackle.

  • New social media accounts.

  • New website and blogs.

  • New book covers.

  • New interior files for all formats.

  • New taglines and book descriptions

Tagline: Even Similarities have Differences

  • New titles, title pages, copyright pages

Twins Mac & Madi's Birthday

Twins Mac & Madi Get Sporty

Twins Mac & Madi's Vacation

Twins Mac & Madi's Christmas

Twins Mac & Madi Back to School

And more to release soon!

  • New ISBNs (title changes require new ISBNs).

  • New marketing material (sell sheets).

  • A relaunch plan and schedule.

  • And much more!!!

OMG, the list grew. I realized what a monumental task I’d undertaken. The lesson learned here is to get the branding right from the start. 😊


By Linda Herron

American Author

Children's Book Series

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